ESMA Ligature Logos

Ligature Logo Project:

Date: 11/28/16

What is a ligature logo?

A ligature logo is a logo in which the letters are combined and attached together creating interesting shapes.

How would describe the corporate identity of ESMA in 5 words?

Edgy

Classic

Cool

Chic

Different

Which logo out of the two do you feel is the strongest and why?

My second logo I feel is stronger because there was more thought put into it. It is very different in my opinion and I like the modern feel of it.

If you had no requirements or restrictions how would your logo look different?

If I had no project requirements my logos would be more complex and interesting because I would be thinking more outside the box. The logos would have more depth to them.

Explain which ligature techniques you have demonstrated on each logo:

Some of the ligature techniques that I have demonstrated on each logo is that I added strokes and used the shape builder to combine different letters to create different shapes.